SOGETI GOES PRAHA – A Spectacular Incentive Event for 4,000 Guests

Organizing a seamless and memorable event for 4,000 participants is no small feat—but with ATP Netherlands and Vanadoo at the helm, Prague became the stage for an extraordinary experience. Over three days, we carefully orchestrated an event that was as efficient as it was immersive, ensuring every guest could fully embrace the magic of the city.

Flawless Logistics & Thoughtful Planning

With Vanadoo’s expertise in destination management, the event unfolded in two major waves:

Day 1: Arrival & Welcome Festivities

2,100 guests arrived in smaller groups and explored Prague through a curated city program.
In the evening, they were transferred to a stunning private party venue.
Accommodation was arranged in multiple hotels throughout the city.

Day 2: Transition & New Arrivals

Some guests from the previous day continued their city experience, while others departed for the airport, making way for the second wave of 2,100 participants.
The newly arrived guests followed the same seamless program—city exploration by day, exclusive party by night, featuring an identical lineup of entertainment.

Day 3: City Experiences & Grand Departures

Guests enjoyed a final day in Prague before their scheduled departures.

A Signature Vanadoo Experience

To minimize transport time and downtime, Vanadoo transformed key locations across the city into SOGETI HOT SPOTS—carefully selected and branded venues such as restaurants, theaters, and public squares. Every corner offered a sensory experience, ensuring there was always something captivating to see, hear, taste, or do.

Each participant received a personalized welcome pack with a customized itinerary, activity vouchers, accommodation details, and a color-coded wristband for effortless identification—ensuring smooth transitions between hotels, city programs, evening events, and charter flights.

Historic trams, exclusively chartered by Vanadoo, operated as dedicated shuttles between hotspots and hotels, providing an authentic and efficient transport solution.

A Night to Remember

Each evening, all 2,100 guests were transferred simultaneously to the party venue, where a massive tent served as a well-organized cloakroom, divided by hotel groups for smooth check-in.

The pre-seated gala dinner featured 170 round tables and a large screen displaying highlights from the day. After dinner, a dynamic percussion band led the guests into the second wing, where they were treated to a private concert by legendary Dutch entertainer René Froger and the iconic Sister Sledge. The celebration continued into the early hours, creating an unforgettable night for all.

Behind the Scenes: The Numbers That Made It Happen

As Prague’s leading Destination Management Company (DMC), Vanadoo ensured every detail was flawlessly executed:

96 flights (including empty legs) were required to transport all participants.
55 coaches operated daily, completing 451 transfers over three days.
238 on-site staff: 16 Vanadoo coordinators, 122 hostesses, 54 guides, and 46 coordinators from the Netherlands.
550 service staff, including 240 waiters, 100 chefs, 70 bus drivers, and 80 technicians.
1,400 kg of veal meat prepared for the gala dinners.
10 fully stocked trucks delivered catering and equipment for each evening’s event.

From meticulously planned logistics to breathtaking entertainment, We turned this incentive event into a perfect fusion of precision, creativity, and celebration—a testament to what’s possible when expertise meets.